Whatsapp to hit Pay TM in India
Whatsapp, the leading instant messaging app, sees a big opportunity to propagate widely in India with digital payment service, alongside the existing apps like BHIM, UPI, PayTM and others.
With more than 200 million user base and 56% Internet users in India, Whatsapp will apparently concur the industry and it’s no wonder if it manages to become more powerful than existing Indian leaders. Ever since the demonetization took over India, people began to rely more on digital payments and in addition, government is also pushing hard to widespread e-transactions.
On that note Whatsapp, that is owned by Facebook, is in a rush to make the best as they already have technical infrastructure in place. According to some international reports, Whatsapp is more likely to introduce person-to-person (mobile to mobile) payments in just six months from now.
Also, the company on its website posted a recruitment ad for a person who’s well aware of India’s financial services, UPI and BHIM applications. On other hand, Sweden based communications app True Caller which’s quite popular in India, launched digital payments service.