In this age, promoting a film is as crucial as making it. With the advent of social media, new trends in movie promotions are keep coming every now and then. And, the latest trend is ‘Character Emoji on Twitter’.
Bollywood Superstar Salman Khan was the first Indian actor to have had a character emoji on Twitter. His character from his latest release, “Tubelight” was introduced as an emoji on Twitter as part of the film’s publicity campaign. When fans use the movie’s name as hashtag, character emoji pops up to be used in the tweets. Fans loved this new feature in Twitter, and the way it was used for promotions.
Now, Tamil star hero Ilayathalapathy Vijay has become the first Tamil actor to have a character emoji on Twitter. On Friday, Twitter India launched an emoji of Vijay’s character from the actor’s upcoming film, ‘Mersal’.
Looking at the hype being created by this new trend, one of the upcoming Telugu biggies is sure to bring it to Telugu film industry. Who is going to be the first actor from Telugu film industry to get a character emoji? Will it be Mahesh from SPYder or NTR from ‘Jai Lava Kusa’? Or some other actor will walk away with the honor? The game is on.